Amid economic uncertainty and strained schedules, the demand for food that is both affordable and convenient is mounting. As a result, more and more consumers are turning to frozen food. A report from Transparency Market Research (TMR) estimates that the Global Frozen Food Market will grow at a CAGR of 3.90% from 2013 to 2019. The global frozen food market, reaching US$224.7 billion in 2012, is projected to attain US$293.7 billion by the end of the forecast period.
How do you ensure that your company is capitalizing on the growing popularity of frozen foods? With shelf space at a premium, make sure your frozen food packaging hits the mark.
Today’s consumers are conscious of the ingredients in their food. See-through cut-outs and design that focuses on the individual, recognizable ingredients are two ways to meet the consumer demand for ingredient transparency.
To appeal to the call for convenience, look to microwaveable or heat-resistant trays that can be placed in the oven or microwave. Bags that allow consumers to cook the product in their microwaves without perforating the packaging also add convenience appeal and can make a product a more attractive option.
Lastly, take advantage of the flexible packaging trend. Flexible packaging continues to be one of the fastest-growing fields in packaging. According to Smithers Pira data, global consumption is forecast to grow 3.5% annually over the next five years, reaching $231 billion (€203.7 billion) by 2018.